New Braunfels Shines: 7 Local Attractions Named Best in Texas
In a remarkable showing of local pride and excellence, seven New Braunfels attractions have been honored among the best in the state at the 2025 Texas Travel Awards. No other city in Texas took home as many wins, underscoring New Braunfels’ growing status as a premier destination for culture, recreation, and entertainment.
Award-Winning New Braunfels Attractions
Comal River – Named Best Outdoor Activity in Texas, this crystal-clear, spring-fed river continues to be a favorite for tubing, kayaking, and summer relaxation.
Sophienburg Museum & Archives – Honored as Best Museum in a Large Market, the museum preserves and celebrates New Braunfels’ rich German-Texan heritage.
Art Haus – Recognized as Best Art Festival or Event, this lively monthly downtown celebration draws artists, vendors, and visitors from across Central Texas.
Sidecar at Prince Solms Inn – Winner of Best Bar, this moody, prohibition-style cocktail lounge sets the gold standard for nightlife in the Hill Country.
Wurstfest – Awarded Best Food Festival, this iconic celebration of German culture and cuisine continues to be a major tourism draw each November.
Gruene Music & Wine Fest – Named Best Music Festival, this event pairs top-tier performances with regional wines in the historic Gruene district.
Gruene Historic District – Recognized as Best Shopping District, this walkable area combines boutique retail, live music, and timeless charm.
Whether you’re floating the river, savoring a glass of wine in Gruene, or browsing local art downtown, New Braunfels offers a lifestyle that blends small-town character with big-city energy. With rich cultural roots, vibrant festivals, and unbeatable natural beauty, it’s easy to see why New Braunfels continues to be one of the most celebrated destinations in Texas.
